In many cases, a business card is the first point of contact between a business and its clients. You may not be staking your brand on this small, rectangular piece of paper, but it’s certain that potential clients will be building their ongoing opinion of your product or service on that first impresson of your card. Used right, it can be a very effective marketing tool, attracting clients, helping you connect, and letting others know about your work.
First impressions last, so pay attention to design. It helps to get a general idea of what you’re looking for before approaching a graphic designer. When it comes to graphic design Sydney provides a variety of choice, so make sure you find a reputation company. One thing that will make the process easier is to go with a company that does both design and printing, which will save you the trouble of having to find someone else to print the cards.
Think about the colours you’d like to use on your card, and the basic layout. Use your company logo, make use of colours and headings to catch the attention of the reader. Business cards come with all types of layouts, so the key things to keep in mind when it comes to design are how you’d like your business to be presented, and whether the aesthetic aspects match your brand image.
A slogan or byline is optional, but recommended. A quick line stating your selling points or philosophy will give the reader an immediate sense of “what” and “why”. That is, what you do, and why they should contact you. Also known as an unique selling proposition, this element of your card tells the world exactly why you’re the one to go with.
It’s easy to forget, but on a business card, you really do need to state the obvious.
- Names — personal and organisational
- What you do, see, or provide
- Address and contact details
- Social media details
- Any unique things about your company, for example, recent awards or achievements
Clients will make quick, and even unconscious, judgements about your business by the feel of your card. It’s advisable to avoid flimsy or faded-out looking cards for this reason. Aim for a sharp, defined look to communicate professionalism, even if you’re using neutral colours. Your business card and flyer printing company can give you more advice on the types of finish and thickness suitable for your design.
You can add a QR (Quick Response) code to your business card. This 2D code can be quickly scanned by any smartphone user who’ll then have your complete details on their phone. To make your own code, free QR code sites are available online. QR codes are a perfect icebreaker, so use this next time you want to give someone your business card.
The Back of Your Card
Make use of your whole card by printing additional information on the back of your card. Business cards are small by nature, so you’ll want to maximise the impact by adding more detail, offering coupons, printing a calendar, or adding testimonials to any extra space. For obvious reasons, essential information should be confined to the front of your card.
Offering value with your card compels the client to contact you. Use the back to provide discount coupons, VIP membership, periodic specials, or coupon codes.
Categorised in: Business Cards
This post was written by ws-outsource