How to Design Effective Business Stationery

June 20, 2017 12:57 pm Published by Leave your thoughts

For some businesses, business stationery can be the most frequently used means of communication with customers. As such, it should be a clear reflection of your business and create the right brand impression to both prospective and existing clients. For this reason, it’s always a good idea to have a professional business stationery and flyer printing service design your logo and take care of the printing stage. These are four guidelines for designing effective business stationery.

1. Business Logo

You logo is one of the most important elements for your marketing materials. If you do not already use a logo, it may be well worth considering having one designed for your new stationery.

  • A single symbol for your business. Your business logo can be thought of as single symbol that encapsulates your business and potentially its values.
  • Building brand awareness. Logos can boost recognition and encourage identity and awareness if used effectively in marketing awareness and advertisements.

As such, business logos can vary as much as businesses do. Whether you go for a minimalist style or a more complex design is up to you. What’s important is to have a logo and use it consistently in your promotional materials and business stationery. Professional services for graphic design in Sydney can ensure that your logo reflects what you want to communicate about your business.

2. Colour Scheme

During the design stage you should take time to think about your colour scheme. How does it match up with your logo design? Will the stationery create the right kind of impression for your business?

For example, fluorescent colours and edgy design may suit flyers and brochures but they may be less effective on stationery and business cards. While the aim is to capture attention, on stationery this is often achieved by opting for subtle design that allows the letterhead and the business logo to complement the actual message in the correspondence.

Creams, greys, pale pastels, and one or a few stronger colours can go together very well without detracting attention from the letter or your contact details on your business card.

3. Letterhead and Contact Information

Whether it’s a business card or a letterhead, your stationery should be designed to fit in all the relevant details necessary for contacting your business. Name, address, telephone, website, and email are all standard features on a business card and letterhead. It can be useful to include a small map on your business card.

Letterheads and business cards will sometimes include company mottos or slogans, or a short description to sum up the services or goods you provide. For example, a short description such as ‘Electronic equipment and consumer products’ can spell out what you do to the reader.

4. Font

Typeface can be stylised, attractive and help communicate what you want to say about your business without cluttering up the card, envelope, or letterhead. You may want to experiment with a few different fonts before you settle the for right one. It’s generally recommended that no more than two types of fonts be used for stationery.

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