If you’re looking for a print and design company to look after all your business marketing materials, it’s useful to keep a few tips in mind. Finding a good print and design company will save you a lot of headaches and ensure that a good part of your marketing is taken care of, for now and in the future, whenever you require materials to be printed.
Does your print and design company know their graphic design? Many print companies focus on only the printing aspect of the business, neglecting the quality of their graphic design process. A professional printing company that offers graphic design as part of their products is more likely to:
- Be able to eliminate any difficulties translating a great graphic design from the monitor to the final product
- Be attentive to the look of colours and finishes
Print and design companies typically offer the following services:
- Artwork and design
- Flyers, posters, signage, and stationary
- Some companies can even assist you with distribution and direct marketing
Using a printer that provides graphic design also spares you the trouble of finding separate companies for each service, saving you time and money.
Do enquire about their turnaround times. How quickly can they have the product completed for you? Are they interested in delivering the product in a realistic but timely manner? While timeliness is of course very important, it’s important to balance time concerns with quality and other factors.
In most cases, you’ll be finding a print and design company online – a convenient way to find businesses. Once you’ve connected with the business, it’s a good idea to know more about their quality and standards.
- Paper quality and thickness
- Ink quality
- Their production process
In some cases, you may want to request some samples of past work.
Is the company competitive on price? Affordability can make a big difference, especially if you require high volumes of materials printed. Lots of printing companies provide mediocre products at a discounted price, but for your marketing materials, good pricing should be balanced with quality.
If you need different kinds of print jobs to be done over time, finding a design and printing company that can take care of different types of jobs can save you considerable stress and time in the future.
For example, you may require digital flyers in one case, and then premium print runs and flyer printing in another case. Using the same company that knows what you want will guarantee you quality and consistency, and you’ll be able to seek out the same business to do different jobs in the future. You won’t have to run around looking for another print or design company for separate jobs.
Commitment to Customers
- How long have they been in business? Look for experienced companies with at least four or five years in the industry.
- Are they reliable?
- Are they eager for your business and happy to answer your queries?
- Are they flexible with your requirements and happy to accommodate your needs?
Categorised in: Signposting your Business
This post was written by ws-outsource