4 Ways to Incorporate Promotional Materials into Your Business

June 20, 2017 12:58 pm Published by Leave your thoughts

Whether it’s to show appreciation to customers or to connect with prospective clients, marketing materials can be used effectively to enhance your brand image and generate leads. Read about these four novel ways to incorporate promotional materials into your everyday marketing strategy to create an immediate impact for your business.

Using Promotional Materials

When well printed (by using professional flyer printing services for example) promotional materials can be extremely effective for boosting recognition and trust.

  • Extended brand exposure. Promotional materials tend to create more extended brand exposure than traditional advertisements. Your brochure, stationery, or fridge magnet can be looked at and used for as long as the potential customer chooses to keep it.
  • Providing utility. Other than posters and brochures, promotional item such as stickers and post-it pads provide utility in addition to spreading your brand and familiarising people with your logo.
  • Creative approach to marketing. Promotional materials are an effective complementary way to market your product or service.
  • Cost effective. Promotional materials tend to be cost effective and adaptable to any budget.

1. Showing Appreciation

Customers enjoy marketing materials that indicate your appreciation for their business. You can use thank you notes in a variety of ways:

  • Providing information. To let customers know about other products, events, or services they may be interested in. With your note, include a brochure or a poster that provides them with enough information to generate interest.
  • Specials or discounts. To remind customers about special discounts and member exclusives.
  • Invite feedback. Thank you notes can be can be a great opportunity to invite feedback via a short survey. Requests for feedback indicate that you’re interested in the client’s views. You can slip in a printed questionnaire with your thank you note.

2. Coupon and Special Discounts

You can integrate promotional materials by presenting them as coupons and special discounts. Market research shows that you can generate interest by offering as little as 5 or 10 per cent discounts. People love specials and knowing that they are getting a good deal on a product or service.

You can catch the potential buyer’s attention simply by incorporating a discount code or coupon into your flyer, brochure, or ‘with compliments’ slip.

3. Tailor-Designed Stationery for Correspondence

Tailor-designed stationery can communicate brand awareness and reliability on a subtle but important level. Simply ensuring that your business uses only stationery with your business logo and contact details on them can set you apart from other businesses in the same field.

If you don’t already have a business logo, some professional services for graphic design in Sydney can assist you with both the design and printing stages, simplifying the entire process on your behalf.

4. Providing Useful and Exclusive Information

Most buyers don’t make purchase decisions in a vacuum. In today’s internet age, it’s more important than ever to ensure that your customers get sufficient information about the product or service at the outset – not from another business, but from you.

Depending on the product, you can provide this information by distributing it in the form of brochures or eye catching flyers. While you may provide lots of production information on your website, these physical marketing materials make it easy for them to find you and find out more about the product on the spot. They can also set you apart from others in the field.

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This post was written by ws-outsource

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